B-List at Radio 1, but still one for sorrow…
[Video]
[3.50]
Tim de Reuse: A beat with as many fun details as this one deserves a rapper capable of more than a sloppy, distracted monotone.
[2]
Oliver Maier: whYJay’s dark, restless beat is wasted on the charmless Aitch, whose boasts are unconvincing and whose come-ons make my skin crawl. Pretty much any rap song that trades in braggadocio is going to contain some exaggerations, but it’s natural to let them slide because the emcee has enough charisma or humour (or… something) that we either accept them or simply don’t care either way. I can safely say that Aitch possesses none of the above.
[2]
Kylo Nocom: This is a whole lot of energy to just say you’re a streetwear-toting dork who gets women. Shame that whoever’s behind the production is pretty awesome (as long as the looped vocal is kept to the back of your mind), and that Aitch’s rapping sounds fine enough, but he has so little to say that having to hear his drawl for greater than a minute is too much.
[3]
Jacob Sujin Kuppermann: By all means this should suck (maybe it does!) but I’m still a little awed by how competent a fascimile of Tyga it is — to the point of being better than most Tyga songs! What a world we live in. Regardless, the drums thump and Aitch’s bars are proficient and smoothly performed, and really at this point that’s all I ask for.
[6]
Scott Mildenhall: Credit to Aitch here: he finds several ways to say not all that much, even if none of them make up for that lyrical shortfall. The beat accompanying is dull, and Aitch continues to sound like the person most impressed by it all, but it would be churlish to say no-one else is; people do like this. Perhaps that’s helped by one thing forever in its favour: its contribution to the geographical extension of its genre in a country hamstrung by capital-centrism. Devolution, not revolution.
[4]
Thomas Inskeep: The subsonic bass is great, but based on this single, Aitch sounds like a real asshole.
[4]