Cher Lloyd ft. Mic Righteous, Dot Rotten & Ghetts – Dub on the Track

December 22, 2011

Dubstep is over. Brostep lives. Long live brostep.


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Katherine St Asaph: “I’m the kind of girl to put dub on the track” translated: “I am a girl in pop music.” But if every girl in pop music had Cher’s snap, pop music would be more awesome.
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Anthony Easton: Dub on the track — sort of dated, not really avant garde, trend-following, and noise-y with no real interest in what noise means — that sounds right. 
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Zach Lyon: With some luck, maybe this will kill, rather than continue, the trend. Just kidding. I’m sad.
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Alex Ostroff: As everyone will probably point out, 2011 was the year when every single person on the planet was the type of girl to put dub on the track. Nonetheless, Cher acquits herself well — swirling into her upper register is a lovely little hook, and the three guest features are a coup. If anything, the assimilation of wobble into the standard pop toolkit this year allowed me forget exactly how effective it can be when MCs are up for the challenge of attacking the beat, dodging and diving in and out, between the bass and in time with it.
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Iain Mew: Being the kind of girl to put dub on the track is not exactly much of a claim for uniqueness in 2011, but the dubstep wobble is both more built into the song and more inventive than your average pop flirting. Cher’s “I’m hard to swallow but a spoonful of sugar might make it go down more easily” alone has a sprinkle of awesome retro electro, along with a sweet sing-song “ee-ee-ee,” which is echoed under the music and comes back unexpectedly later on under Mic Righteous. All involved contribute a lot of fun and energy as they equate raving with spaceships, salvage the middle eight of “Just Dance” for good, and declare “whoever came up with this idea” a “genius”. Fair point.
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Brad Shoup: That this is one of my favorite posse cuts this year is most attributable to my poor 2011 listening habits; still, that cod-Eastern melody pops up when it ought and ought not, and all the featured are on point. It’s nice to feel the work and the party.
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Kat Stevens: WUB WUB WUB WUB i.e. aww bless. 
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