Not a L’Oréal tie-in… yet…
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[5.43]
Katherine St Asaph: All gimme-gimme, no give.
[4]
Micha Cavaseno: It’s a bit of a sting that a song which so obviously depends on having jacked its idea from Jason Derulo’s sneak Balkan Beat-Bangeur instead has an equally soul-stunted stunner, Mr. Kid “Invisible (like his damn personality)” Ink. Stargate, however, are in actually prime form, with a Mustardese verse groove that sounds like four fluids crashing into each other at once, while the girls all sound pretty cocky and confident. It’s just… Kid Ink really had nothing else to contribute than to just sound horny? And he got cut that check why? *shrug*
[6]
Ramzi Awn: Kid Ink is the best guilty pleasure since Fabolous. The cascade of synths and handclaps on the “Worth It” chorus makes a point of aggregating all the reference points in popular music today, and the hook is like an old-school Pussycat Dolls jingle resurrected. Trendy though it may be, it’s all good.
[8]
Mo Kim: Just about all of this works: the post-Derulo saxophone hook fills time amiably, Fifth Harmony continue to hone their delivery skills (the best moment here when Camila raises her inflection on “So what you wanna do?”, hinting at the uncertainty beneath her cool), and Kid Ink gets a nice percussive rap bit. This plays its cards a touch safe, but for a song about asserting one’s worth it already sounds pretty damn worthy.
[7]
Megan Harrington: There are already five women singing on “Worth It,” so Kid Ink’s stray thoughts are unnecessary at best and useless at worst. To no one’s credit, even with all those voices in the mix there are only about 30 memorable seconds in the whole song. But I doubt that will be any hinderance to the song’s financial and/or promotional success — my brain buzzed with “I’m worth it. I’m worth it. I’m worth it.” like some kind of sick robot for hours afterward.
[5]
Cédric Le Merrer: This beat is so sick it sounds like it has serious protein deficiency.
[3]
Alfred Soto: With a beat alluding to Missy Elliott’s “I’m Really Hot” and a nagging sax hook, “Worth It” works hard to fulfill its title promise. You can’t force effortlessness though.
[5]