Flo Rida ft. Robin Thicke & Verdine White – I Don’t Like It, I Love It

July 6, 2015

Well we don’t exactly hate it..


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Mo Kim: So weightless it might as well come with a free Happy Meal toy. There is nothing worth writing about here, whether it’s Robin Thicke’s retreat back into COWBELL PARTY TERRITORY after his foray into thinly-veiled autobiographical self-castration returned neither the love of his ex or his audience or Flo Rida attempting to corner Pitbull fans, McDonald’s advertising execs, and party whistle manufacturers in one song. When I can’t find the words, I just go:
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Edward Okulicz: This is a completely shameless pile-on of every fleeting trend in chart dance pop over the last few years. You get some “funky” (but not funky) bass lines that evoke old disco but not too much, some Robin Thicke (yes, I said fleeting, remember?) some Sinclar-esque whistling and a general air of personable, jaunty fun. It’d fall to pieces if you dissected it, but it’s a passable earworm.
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Alfred Soto: I don’t love it, but I like it!
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Thomas Inskeep: The most song-based single I’ve heard from Flo Rida, maybe ever, and Robin Thicke as a hook singer is a great idea. Light and summery, with Nile Rodgers-esque chicken-scratch guitar, this is made for backyard BBQs and McDonald’s commercials.
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Scott Mildenhall: Neither a 10cc reclamation nor a Simon Cowell impersonation, but instead the prompt for the mythical DJ Cassidy to shake an imaginary fist from his imaginary mansion. Flo Rida has stolen his guys! Verdine White’s credit is if anything surprising, whether for cachet or cash, but Poor Robin Thicke’s WhatsApped-in contribution offers the feasibly inadvertent lightness that completes the song. Nonetheless, the best bit is when Flo gleefully announces that “I wanna get inside it!”. If Robin had been in the studio at the time (mind and body), the flashbacks might have caused him to run in and stop it from ever being recorded; he might also have noticed that he is the one singing “I don’t want it; I gotta, gotta have it” in this exceedingly inoffensive song.
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Brad Shoup: We’re probably not going to see a charting song with as good a bassline for a while, so treasure this for that, at least. The track chugs along like a tourist train, and if Flo Rida suffers for having to go real-time, that whistle hook trounces his previous offering.
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Will Adams: Flo Rida and Pitbull have stopped competing to see who can be the most successful feature rapper with nothing to say and are well underway in the race to see who will become the best wedding band frontman. Pitbull’s been ahead for some time now, thanks to “Fireball” and “Time of Our Lives.” This latest entry from Flo, doing little more than riding on the coattails of legend Verdine White and future has-been Thicke, puts Pit even further in the lead. It’s not even worth a snarky joke on the title.
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Micha Cavaseno: Yeah, what’s there to like here? You know it’s a grim and unfeeling world when Verdine White has got to do THIS instead of, you know, actually making Earth Wind & Fire songs. And Thicke might be the most brutally punished white R&B singer of the 21st century (an unfair result when really anyone who endorsed Mike Posner should receive extra banishment from the rewards of life), but even he doesn’t deserve this. But somehow, inexplicably, this might be one of Flo Rida’s 5000 hits. I just know I don’t have to be here for it.
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Katherine St Asaph: BUSCH: “You may not like my questions –” THICKE: “I love your questions.” — From the Robin Thicke deposition, which remains more interesting than anything in this song or this era of hiring session legends to class up crap.
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