“The DJ revealed that it was his amazing director who came up with the concept, explaining that the subject is, ‘Very relevant… it’s about people who are basically obsessed with their smart phones and social media.'”
[Video]
[3.50]
Will Adams: You know what’s lonely? The feature credit slot! Songwriter and vocalist Harlee may not have much to speak of as far as solo music, but she deserves some shine for this, at least. If Joel Corry’s approach to house music is going to be as boring as ever, why not make some good of it?
[3]
Oliver Maier: Either Harlee didn’t care enough about this song to insist on a feature credit or Joel Corry thought it was noteworthy enough to hog all the glory for. Really hoping it’s the former!
[3]
Alfred Soto: I like nyah-nyah choruses and house keyboard lines, so why is “Lonely” so blah? Blame a flat-footed chorus whose single decent idea requires repetition.
[5]
Thomas Inskeep: Middling house-pop of the kind that the UK is churning out by the metric ton at the moment; maybe “Sorry” was better because it was a cover? And because its vocal wasn’t so shrill? Lightning didn’t strike twice.
[3]
Scott Mildenhall: The phantom effect continues unabated — here is Becky Hill without Becky Hill obtainable, and Sigala on an early draft. Credit to Joel Corry et al for coming up with an original follow-up (insofar as it’s more a cover of everything than the one song in particular); it’s held him in good stead, commercially at least. If they still made Clubland compilations, this would be close to track 1, and Ultrabeat would be spinning on their decks, if not yet in their graves.
[5]
Wayne Weizhen Zhang: In 2014, this would have sounded passably generic; in 2020, it sounds downright archaic.
[2]