Check with your provider whether you qualify for an early handset upgrade.
[Video][Website]
[5.18]
Patrick St. Michel: More like MEHMEHMEH.
[4]
Edward Okulicz: The game has changed, but the aim is the same. Rather than trying to get your quirky, chirpy pop song in a TV show, you just need to get a minute of it in a commercial. At that dosage, “Pumping Blood” quite pleasurable; the whistling is fun, the melody catchy and the overall sound is crisp and joyful. It’s a smart, breezy earworm. Though in actuality, the ad is cut down from the full song, the full song doesn’t feel like it has anything I don’t get from the snippet — it’s a nice sound whose song I can take or leave.
[5]
Cédric Le Merrer: I remember reading something way back in the 90’s about why “What A Wonderful World” was used in so many TV ads. Apparently, it came down to two factors that converged on few songs like they did on Louis Armstong’s: it was universally known and 100% positive. By then Levi’s had already started rewriting the book on music in ads, and today using music by unknown bands has become the norm. Unfortunately, the early 00’s iPod campaign, while seemingly following in Levi’s footsteps, contributed to a developing economic paradigm in which some bands, usually through whistles, harmonized shouts and twee feel good lyrics, crafted songs specifically for the twisted ear of the advertising executive. Why any normal human being would listen to this voluntarily is beyond me.
[0]
Juana Giaimo: This song is good enough to make me wish I knew how to whistle. After the intro, Stina Wappling continues to entertain us with her childish voice and her playful melody, which is unfortunately never as charming as that whistle.
[7]
Scott Mildenhall: On a chart of musical whistle happiness levels, Goldfrapp’s “Lovely Head” would be at the bottom, and this would be at the top. Wistful is the way for most whistles — even when unintended — so they have to be full-throated (full-lipped?) to signify flat-out joy, and that’s what NONONO manage, only ever stopping metaphorically, to fulfil some kind of “laughing all the way to the bank” scenario. Earning potential is yet to be maximised though — there are only two days left for a pumpkin-based rewrite.
[7]
Will Adams: Pleasant enough to toss onto a road trip playlist, but not engaging enough to pique interest in the rest of the band’s artistry. Expect to hear this endlessly for three months and then never again.
[5]
Brad Shoup: The string/brass hits are handled magnificently. They drop and disperse like food coloring in water. I certainly don’t mind the first-grade science lesson of the chorus; it’s nice to be reminded of a good song’s primary effect.
[8]
Anthony Easton: When I was a kid, I was shown a tanker trunk, as an example of how God makes everything, and that nothing is designed by accident. I thought that would be the most awkward blood pumping metaphor in my life. It might still win, because declarative statements aren’t really metaphors. Extra point for the whistling.
[3]
Daniel Montesinos-Donaghy: A generous click and clack around the best that 2007’s blogs and Nissan commercials have to offer.
[5]
Katherine St Asaph: Complaining about commercial deals in 2013 is like complaining about major-label deals in 1993: utterly boring. I don’t watch commercials, anyway, so I can hear this for what this is, which is a billion times better than anything called “NONONO – Pumpin Blood” should be. Stina Wappling’s prickliness gives her value over replacement frontwoman, and her producers have bigger stuff in them than whistle hooks. If the bridge doesn’t convince you (ripped from “We Share Our Mothers’ Health” or not), listen to “Human Being“: a [9], at least. Sometimes the machine works.
[7]
Iain Mew: Whoever extracted the few seconds of “Pumpin Blood” used for the advert that’s presumably the cause of its impending success, they did a great job. The blown out distorted vocals for “the whole wide world is whistling” provide more life-affirming effect than the rest of the song put together. Still, it’s not that the rest is bad, just a bit underpowered, and that whistle is quite the hook.
[6]