The 1975 – Chocolate

March 15, 2013

Are these boys driving one of them Delorean things then?


[Video][Website]
[6.25]

Rebecca A. Gowns: The title makes me want to hear a funk band called The 1975 doing a song called “Chocolate”  — or a house music group called Chocolate doing a song called “The 1975.” Alas, the song itself makes me think I’m listening to a group called Mum’s Lads doing a song called “We’re Neva Gonna Quit It No.” I like the lite-indie guitar bits and the pop voices. Brings to mind One Direction collaborating with Vampire Weekend, right? Right? Right.
[5]

Anthony Easton: I think I love this mostly because of the line “funds hidden our petticoats,” a line that could be written by the Earl of Rochester, or sung by Belle and Sebastian. 
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Alfred Soto: Cockney risibility over ripple-icious guitars, with chocolate smelling like it was all yellow.
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Iain Mew: I quite enjoy listening to this bit of frictionless dance-rock and its rolling riffs, and would happily leave it on if it came on the radio! You might not think that’s much praise, but The 1975 are operating with the handicap of a singer whose glottal warble sounds like Luke Pritchard of The Kooks, so in making a song so amiable regardless they’ve had to work bloody hard.
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Scott Mildenhall: Before the guitars come in, this sounds like it’s going to head into some early ’90s British acid jazz, something like The Chimes’ soulful rendering of “I Still Haven’t Found What I’m Looking For. Perhaps controversially, it doesn’t, instead turning into an incoherent jangleathon straight from the Two Door Cinema Club — probably for the better, acid jazz considered. Now, Two Door Cinema Club are quite popular, but they’re yet to have a top 40 hit, something which this is, and one of what can only be described as medium-sized proportions. So why? Well, the only possible explanation is that the chorus melody sounds a lot like the one Robbie Williams had in “Candy.” Hey! Ho!
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Jonathan Bradley: Pop-soul with a lope agreeable exactly because of its simple-minded amiability. I feel like bringing up Dogs Die In Hot Cars twice in the space of six months veers on overkill, but this is charming in the same way “Godhopping” was. It would be a couple points higher if singer Matthew Healy could better hide his whinier qualities.
[6]

Brad Shoup: The artist/song combo is ripped from Bubblegum Motherfucker. Absolutely. And “Matthew Healy” could be something generated by a British Vocaloid project. The song is breathtakingly dumb (“that’s what she said,” for fuck’s sake), that gun line dropped over and over, nearly as much as that impeccable trebly guitar chunk. Listen to this for an hour and then forget you ever heard it.
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Ian Mathers: Yesterday I was all set to give this a really bad review; the band’s name is stupid, the video is annoyingly serious, his voice annoys me. A lot. But something happened overnight, despite me still not understanding the majority of what he’s singing; the chorus got lodged in my head in a very serious way. Now what once registered as a flurry of adenoidal syllables seems like charming, lightfooted doggerel. I still don’t know (or care) what he’s singing about, but now I think of this like “Pumped Up Kicks”; it feels like a great one-off pop oddity, despite having plenty of elements that ring false on their own.
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