Mighty Mouth ft. Soya – Bad Boy

June 19, 2012

She is not amused.


[Video][Website]
[6.25]

Colin Small: I’m having a hard time figuring out exactly who the bad boy is in this situation. If it’s one of these two buffoons, I don’t appreciate the attitude.
[3]

Brad Shoup: The joke is that there’s not a speck of badness to be spotted, unless we’re going extratextual. It’s chirpy and cheery, gleefully inconsequential. Soya provides the only implications of oomph, but it’s icing.
[7]

Jonathan Bogart: The “Dynamite”/”California Gurls”/”TiK ToK” chords get another workout, this time from a pair of cartoony Korean rappers and pretty-girl singer Soya. Pointing out that they’re not remotely bad boys kind of misses the point: the lyrics are full of protestations that they’re not, that they’ll love her forever and never look at another girl, as the fabulously dweeby video goes to great lengths to point out. The goofiness, innocence, and — to be completely honest — dorkiness of the song lights up all my Kid N’ Play receptors.
[7]

Iain Mew: Ridiculously bright coloured and eager, from the synth squonks that bubble through the start, to Mighty Mouth’s constant goofy interruptions, to, well, the chorus is where it really embraces a hi-NRG Europop aesthetic, or at least ends up at the same place. It does get a bit exhausting, but it’s very cheering in small doses.
[6]

Ramzi Awn: Feel-good fun for the whole family!  I think I’m having a heart palpitation though. 
[6]

Will Adams: Perfectly serviceable bubblegum pop that indirectly recalls “Super Bass” by directly recalling “Boom Boom” with its freestyle-by-way-of-SNES leaning. The music is so fluorescent and Mighty Mouth’s rapping so campy that it betrays its title. Soya’s the real star here, though, tackling the lovely chorus with tact and restraint, yet with enough presence that, when the final chorus switches to a 4×4 beat, the song is completely hers.
[7]

Alfred Soto: The chorus is gold. The rapping is fifth place.
[5]

Anthony Easton: I think I listened to this twelve or thirteen times trying to find something deeper or more significant than “I have fun when I listen to this.” But I really cannot, and sometimes pop criticism is just pointing out primary emotions, so: I HAVE FUN LISTENING TO THIS!
[9]

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