Flo – Leak It

Flash the camera, you’re a star…

[Video]
[7.29]Julian Axelrod: Flo are our foremost students of late ’90s/early ’00s girl group aesthetics, and “Leak It” might be their master’s thesis. Their proto-Pussycat Dolls cosplay almost out-Tates “Sports Car,” and the third verse evokes that beautiful moment in time where R&B groups were fighting each other in the club. The central conceit is both inspired and slightly confounding in a way that sticks in my brain: Are they leaking these selfies through the press or just posting them online? Will their boyfriends not text them back unless they leak their own swimsuit pics? If this one’s just for “me, myself and I,” doesn’t leaking it to the public defeat the whole purpose? If I’m thinking this hard about Flo, they must be doing something right.
[7]

Harlan Talib Ockey: Leaked footage of me, head in my hands, muttering “this is so good” over and over. Flo’s work has always had a sense of humor, but this may well be the funniest they’ve ever been. I can’t even single out one favorite line — “You know I had to eat down, fast metabolism”? “To trapping thirsty motherfuckers I pledge my allegiance”? Jorja Douglas is the vocal standout here (those runs in the last chorus, my God), but all three members more than pull their weight, including some expertly-crafted harmonies in the post-chorus.
[8]

Alfred Soto: Tough beats. The chorus is written at Jazmine Sullivan’s level of skin: its hook has a purpose and the singers circle ’round and ’round it. We can never have enough songs with French countdowns and feeling sexy enough if not sexier than your boyfriend.
[7]

Nortey Dowuona: Julian Bunetta, at this point I am familiar with your game, and I respect it. You only put up 43 points instead of your usual 50, no one is perfect. But you come damn close. I’m proud of you, keep it up!
[7]

Claire Davidson: It takes a special kind of confidence to make a song about gleefully leaking your own nudes, but all three members of Flo have the exact strain of unflappable pride needed to make “Leak It” feel genuinely celebratory, trading fleet-footed verses across a beat evocative of snaps and humbled handclaps. There are admittedly a couple of lines here that feel underthought: namechecking Michael Jackson for a stock “Beat It” reference feels more fraught than is worth the effort in 2026. Yet what most limits this song is its chorus, which places the women’s higher vocal lines closer toward the mid-range of the mix,  offering merely a thin, wheedling synth line as some semblance of a foundation. It’s a production choice that feels inexplicably dated, reminiscent of the early 2010s in the worst way. The video may reference the Spice Girls, but when the song should be at its strongest, this segment recalls Fifth Harmony more than anything else — hardly evocative of the type of empowerment “Leak It” otherwise purveys with ease.
[7]

Ian Mathers: Actually, it’s about ethics in selfie journalism? Back in the golden days of fannish close reading on my Tumblr dashboard, “Leak It” would be ripe for that, gesturing enough at the nuances and complications of… self-representation, attraction, popularity, control of information, etc. to get some decent mini-essays started, while still being a bop. Also, both the video and “To trappin’ thirsty motherfuckers, I pledge my allegiance” are pretty funny.
[8]

Will Adams: Dirty pics as a pop concept often skews sleazy; Flo’s approach is fun, frivolous, and funny. “Leak It” plays like a souped up version of “Sports Car”: better hooks, better vocals, better everything. The devil’s in the silly details, like inconsistently applied censor beeps and unclear motivations (this leak for your ex, your boyfriend, and also just for you yourself and you? But also to promote your girl group?). On a broader level, the blend of mid-’00s pop with the tabloid aesthetic with Instagram lingo leaves “Leak It” in a gray area timeline-wise, further confirmation that I don’t need to take this too seriously.
[7]