Illit – It’s Me

Time to pick which one of our scores is your bias…

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[6.50]Will Adams: I’m amused at a K-pop song being so upfront about its intentions. Say it with me now: WHO’S YOUR BIAS I’M YOUR BIAS / WHO’S YOUR BIAS I’M YOUR BIAS. But the Katseye influence is at once palpable and not quite enough; that honking drop is ugly but not obnoxiously so. The rest of the song flits between feather-light euro-trance and ravey bosh, unsure of where to land.
[6]

Ian Mathers: For me, the highest tier of TSJ K-pop experience is “made me go figure out if this is on an EP or something and download that” and “It’s Me” achieved that on my first play. A few more and I’m… headbanging? No notes.
[10]

Nortey Dowuona: …it’s not you. it doesn’t really have much to do with any of you, I’m sure all of you are perfectly lovely. It’s Jack and Jordan‘s fault.
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Julian Axelrod: Titling this song “It’s Me” is like if someone asked you for a fun fact at a work icebreaker and then you set off a bunch of firecrackers in the conference room.
[6]

Iain Mew: “It’s Me” is to “Gnarly” what “Magnetic” was to “Super Shy”: the influence of the big hit is unmistakeable, but the Illit song gives enough of their own spin to have its own appeal. In this case that means keeping the wild, jerky urgency (and harsh percussive riff) of “Gnarly” while refixing its repetition from abrasive to cheekily self-aggrandising. It also means giving the verses a sweet, emotional twist through sticking a couple of snatches of Robert Miles’s “Children” behind them, in a delicate way that’s more PinkPantheress than David Guetta. That works so phenomenally well it feels like a melodic cheat code.
[9]

Jacob Sujin Kuppermann: annoying!
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